CEO & Founder / Composer / Producer / mixer / Sound Designer
at
Tomer Biran Audio Artists
Tel Aviv-Yafo, Israel
| Titulo | Backgammon |
| Agência | ACW Grey |
| Campanha | Backgammon |
| Anunciante | National Lottery |
| Marca | The National Lottery |
| Data da primeira Transmissão/Publicação | 2017 |
| Sector Empresarial | Lotarias e jogos de sorte |
| Filosofia | Each year, the Israeli Lottery conducts a campaign aimed at conveying to the Israeli public the high number of new lottery millionaires that were born in the past year. This year, we sought to base our campaign on an insight that would project the fact the lottery winners are everywhere and all around us. The Insight: With so many new lottery millionaires, maybe it’s someone you know. The campaign showcased a 30 seconds spot in which suddenly, someone around you can afford a “small luxury” that causes some suspicion. In the spot, 2 young friends are in a hotel balcony playing a board game. All of a sudden, a third friend comes out, chewing on some peanuts. The two friends stop the game and ask: "Hey, where did you get those? " The friend casually replies: "From the minibar." The two friends take a pause and look at him with |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Tal Riven |
| Creative Director | Asa Keren |
| Creative Director | Yonatan Title |
| Redator | Uri Shoham |
| Redator | Roy Cohen |
| Director de arte | Shlomi Efrat |
| SVP Account Director | Shai Almagor |
| Account Director | Maayan Inbar |
| Account Manager | Adva Aizinger |
| Account Manager | Tal Greengrass |
| Agency Production Manager | Gal Yaakov |
| Agency Producer | Na'ama Hadomi |
| Agency Producer | Mula Productions |
| Pós produção | POST OFFICE |
| Director | Rani Carmeli |
| Music Artist | Tomer Biran |