Titulo | SickKids Airbnb |
Brief | SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental. |
Agência | No Fixed Address |
Campanha | SickKids Airbnb |
Anunciante | SickKids Foundation |
Marca | SickKids Foundation |
Posted | Novembro 2019 |
Sector Empresarial | Associações de informação e de luta contra doenças |
História | The mission of SickKids Foundation is to inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world. |
Tipo de Mídia | Ambient |
Editorial Offline | Rooster Post Production |
VFX & Color | Alter Ego |
Agency | No Fixed Address |
Chief Creative Officer | Dave Federico |
Chief Creative Officer | Josh Budd |
Director assistente criativo | James Leake |
Redator | Dylan Wagman |
Director de arte | Luan Pirola |
PR manager | Erin Banting |
PR | Mackenzie Biddie |
PR | Jessica Hoffeldt |
PR | Nicki Wong |
Agência de Mídia | OMD Toronto |
Produtora | WDI MEDIA Inc. |
Director / Producer | Will Dempster |
Director de fotografia | Christian Bielz |
Director técnico | Nick Marinelli |
Editor | Colin Murdock |
Junior Editor | Shane Preston |
Produtor | Alanna Homuth |
Colorist | Eric Whipp |
Color Assist | Jonah Venneri |
VFX Artist | Hali Gale |
VFX Producer | Spencer Butt |
Produção de som | SNDWRX |
Sound Designer | Didier Tovel |
XM House | WXM |
XM Producer | Nicole St. Jean |
XM Supervisor | Damian Wright |