Mackenzie Biddie
Toronto, Canadá
TituloSickKids Airbnb
BriefSickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental.
Agência
Campanha SickKids Airbnb
Anunciante SickKids Foundation
Marca SickKids Foundation
PostedNovembro 2019
Sector Empresarial Associações de informação e de luta contra doenças
História The mission of SickKids Foundation is to inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world.
Tipo de Mídia Ambient
Editorial Offline
VFX & Color
Agency
Chief Creative Officer
Chief Creative Officer
Director assistente criativo
Redator
Director de arte
PR manager
PR
PR
PR
Agência de Mídia
Produtora WDI MEDIA Inc.
Director / Producer
Director de fotografia
Director técnico
Editor
Junior Editor
Produtor
Colorist
Color Assist
VFX Artist
VFX Producer
Produção de som
Sound Designer
XM House WXM
XM Producer
XM Supervisor

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