Titulo | Turkey's Water |
Agência | Havas Istanbul |
Campanha | Turkey's Water |
Anunciante | Reckitt Benckiser |
Marca | Reckitt Benckiser |
Data da primeira Transmissão/Publicação | 2019 / 4 |
Sector Empresarial | Produtos de limpeza, sabões, detergentes |
História | Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills. |
Tipo de Mídia | Relações públicas |
Comprimento | |
Mais Informações | yarininsuyu.com |
Produtora | Circus |
Produtora | Contentine |
Produtora | DEPOfilm |
Director executivo criativo | Ergin Binyildiz |
Director criativo | Yavuzhan Gel |
Director de arte | Hasan Yildirim |
Director de arte | Ekrem Ertürk Düzel |
Director de arte | Melike Erdemir |
Director de arte | Serhan Kocak |
Director de arte | Sezgin Bulut |
Redator | Omer Ceran |
Redator | Benan Aka Öztürk |
Redator | Anıl Süleyman Çınar |
Director de contas | Berk Yılmaz |
Director de contas | Hare Lilya Ganiç |
Director de contas | İrem Pusal |
Director de contas | Lyvia Kuyumcuoğlu |
Director de media | Didem Demiralp |
Director de media | Nevin Nebioğlu |
Estrategista | Ayça Çınar |
Fotógrafo | Cihan Unalan |
Realizador | DUAL |
Director de fotografia | Jack Wilkinson |
Música | 3K1A |
Produtor da agência | Gözde Bilir |
Produtor da agência | Sıla Salgın |
Pós produção | ABT İstanbul |
Client Services Team | Hare Lilya Ganiç |
Client Services Team | İrem Pusal |
Client Services Team | Livya Kuyumcuoğlu |
Social Media Team | Serpil Şahin |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |
Digital Producer | Mustafa Bulek |
Media Team | Aylin Aykut |
Media Team | Tekin Timoçin |
Media Team | Onur Güner |
Media Team | Tuğyan Şendil |
Media Team | Ülkü Şimşek |
Media Team | Erdem Yürük |