Anton Kim
Head of Marketing at ForteBank
Cazaquistão
TituloAgreement with Mother Film Case (RU)
Agência
Campanha Agreement with Mother
Anunciante ForteBank
Marca ForteBank
Data da primeira Transmissão/Publicação 2020 / 3
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Filosofia On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank.

By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video.
Tipo de Mídia Relações públicas
Comprimento
Marketing Director
Editor
PR manager
Director criativo
Redator
Designer
Director de contas
Account Manager

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