Maya McDonald
Director de publicidade at Kraft Heinz
New York, Estados Unidos
TituloGhoul-Aid - Haunted House
Agência
Campanha Ghoul-Aid
Anunciante Kraft Heinz
Marca Kool-Aid
Data da primeira Transmissão/Publicação 2019 / 10
Sector Empresarial Sumos e bebidas de fruta
História To bring back the limited time only 'Ghoul Aid' for Halloween this year, Kool-Aid has released a fun (and very spooky) spot to haunt viewers across the internet this week. Known for crashing cultural moments, the Kool-Aid Man has been hiding in a haunted house ready to scare incomers just in time for Halloween. While Kool-Aid’s brand content tends to fall more in line with lighthearted positivity, this spot is an unexpected twist of a spooky narrative that ends with Kool-Aid Man bringing the unapologetic fun to the scene, and some Ghoul-Aid Jammers!
Tipo de Mídia Interatividade
Comprimento
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Associate Brand Manager
Associate Brand Manager, Marketing
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Produtora Vaynerproductions
Group Creative Director
Director assistente criativo
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Director Paid Media
Manager, Paid Media
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