Fady Yamak
Director de contas at Leo Burnett
Riyadh, Arábia Saudita
TituloWho did it first? McDonald's vs. Alexander Wang
Agência
Campanha Who did it first? McDonald's vs. Alexander Wang
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação 2019 / 11
Sector Empresarial Restaurantes e comida rápida
Legenda @AlexanderWang WE DID IT FIRST!
História Alexander Wang “drew inspiration” from our paper bag to launch his new handbag. ​ We called him out and we served it as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first. ​ Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Filosofia We called Alexander Wang out after seeing his post and we served our reply as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first.
Problema Alexander Wang “drew inspiration” from our paper bag to launch his new handbag.
Resultado Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Tipo de Mídia Social Media
Comprimento
Mercado Estados Unidos, Emirados Árabes Unidos, Rússia, Ucrânia, Turquia
Mais Informações https://www.instagram.com/p/B40IXaGHJOp/?igshid=bk4gmwjjmtqa
Chief Creative Officer
Chief Creative Officer
Director criativo
Chief Operating Officer
Regional Managing Director
Director de contas
Social Media Director
Account Manager
Director de arte

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started