Communications Director
at
UNICEF
| Titulo | The Real-Life Escape Room |
| Agência | Agencija 101 |
| Campanha | The Real-Life Escape Room |
| Anunciante | UNICEF |
| Marca | UNICEF |
| Posted | Janeiro 2019 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | Research shows that every fifth girl and every seventh boy in Slovenia are victims of sexual abuse, with as much as 85% of all sexual abuse taking place within extended family. In the EU, less than a third of all child sexual abuse incidents are reported, while in Slovenia that number has even decreased over the past few years.This issue is additionally amplified by the general public’s low level of awareness and lack of knowledge of the facts, as well as this being a taboo topic. Stigma, shame, feelings of guilt and fear are driving families and others in the know away from solution.To make a step forward, we need to present the wider Slovenian public with the harsh reality of child sexual abuse and then encourage them to take responsible action.To avoid the taboo, we used the analogy of escape rooms, which are very popular in Slovenia. Sexually abused children are held captive behind the four walls of an abusive environment from which they cannot escape. Only adults can help them escape.This led to The Real-Life Escape Room being set up at a real-life crime scene, where Amadea was sexually abused as a child for many years by her grandfather. With Amadea as an escape room guide, it was based on her real story and on only one clue. After Amadea’s revelation, this clue led visitors to report abuse to the local organisation, which is the only way offenders can be stopped.The purpose of the event was to record an authentic, emotional video in order to raise awareness and encourage reports. The video premiered at the largest media event in Slovenia, where key influencers and others watched it one by one in the company of Amadea, without knowing who she was. |
| Tipo de Mídia | Interatividade |
| Assistente do gerente de conta | Tjasa Kozar |
| Social Media Manager | Tjasa Jazbinsek |
| Redator | Saso Petek |
| Director criativo | Saso Petek |
| Director de arte | Primoz Kos |
| Communications Director | Peter Vidmar |
| Produtora | PERFO Production |
| Social Media Manager | Nina Plantan |
| Programador | Matjaz Okretic |
| Sound Designer | Matjaz Moraus Zdesar |
| Digital Media | Matjaz Marin |
| Public Relations | Masa Gorjup |
| Realizador | Luka Stigl |
| Programador | Leon Skrilec |
| Redator | Jure Korenc |
| Producer | Gregor Novak |
| Account Manager | Eva Gradisar |
| Diretor de Estratégia | Dino Zupancic |
| Web designer | Damijan Penic |
| Director de contas | Anja Seme Todorovi? |
| Fotógrafo | Andraz Fijavz Bacovnik |