| Titulo | Walk for Life |
| Brief | The Insight: Young people are interested in sneakers and sports. So before starting this year’s “Lauf für mehr Zeit” (Walk for Life) charity run in Germany, the AIDS foundation came up with the idea of opening up a shoe store in one of Europe’s biggest malls. But this store never sold a single shoe. Instead it presented shoes that were old and worn, and each pair told a story about people affected by HIV or AIDS. These personal tales were unlocked via the visitors’ mobile phones, and were gathered together on the Walk for Life website. This became a powerful storytelling medium that compelled people to engage with an uncomfortable topic and motivated them to participate in the “Lauf für mehr Zeit”. |
| Agência | McCann Worldgroup Germany |
| Campanha | Walk for Life |
| Anunciante | AIDS Foundation |
| Marca | AIDS Foundation |
| Posted | Janeiro 2019 |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| História | The German “Lauf für mehr Zeit” (Walk for Life) charity run helps raise donations and awareness. |
| Tipo de Mídia | Case Study |
| Chief Creative Officer | Sebastian Hardieck |
| Director executivo criativo | Martin Biela |
| Group Creative Director | Thomas Dempewolf |
| Director criativo | Thomas Auerswald |
| Director criativo | Jan Portz |
| Director criativo | Olaf Haarsma |
| Director de arte | Sandra Schaus |
| Director de arte | Junior Art Director |
| Creative technologist | Danijel Beljan |
| Social Media Strategist | Thomas Kochwasser |
| Social Media Manager | Katharina Potgieter |
| PR Communication Manager | Jerome Cholet |
| Consultant | Steffen Pferr |
| Influencer Manager | Steffen Pferr |
| Account Manager | Farina Rieken |
| Project Manager | Timo Hormel |
| Account Manager | Leonie Schliesske |
| Produtora | dropout films |
| Realizador | Daniel Seideneder |
| Producer | Wolf-Tassilo Sack |
| Producer | Justin Peach |
| Producer | Maren Rudolph |
| Editor | Anika Auerswald |
| Editor | Michelle Meier |
| Production Manager | Andrea Martinis |
| Fotógrafo | Vincent Brod |