Robert Ravenscroft

From the time he was a teen growing up in the suburbs of Texas, he’d dive deeply and completely into his passions. It moved him to study the details—big and small—that made projects function, shine, and stand out. 

When Robert graduated from the McCombs School of Business at UT Austin with a degree in Finance, it was with the goal of someday running his own business. In 2014 he co-founded Pan Up, a full-service production company. Two years later, he left his job as a financial analyst. 

As a full-time creative, he’s directed and produced commercials and social campaigns for Southwest Airlines, Netflix, and Square. Photographed campaigns for Thursday Boot Co., Remy Cointreau, JBL, and Ford among others.

In the photography realm, Robert’s found his niche in commercial work with an emphasis on lifestyle, portraiture, and editorial photography. He shoots musicians, models, and friends in a modern, '80s-inspired aesthetic style, steeped in neon colors and textures. Including the use of some custom built light tubes he designed. He is a big fan of checking out new places to eat and a solid burger and Mezcal Old Fashioned.