lesesommer.no - "Long hair"

Try Reklamebyrå

Try Reklamebyrå Oslo, Noruega

1523

Titulo	Long hair
Brief	Forleggerforeningen is The Book Publishers Association of Norway, who wanted Norwegians to read more during the summer holiday. Our insight was that we're not nececarilly reading less than before, but we're reading the wrong things. We're spending hour after hour reading meaningless stuff on social media, rather than spending just a little bit of time reading something that actally might be useful of insightful.So, to put into context what we spend our time on, we teamed up with two of Norways most popular and critically acclaimed authors - Erlend Loe and Agnes Ravatn – and had them read aloud the things we're actually reading online.
Agência	Try Reklamebyrå
Campanha	Read Better
Anunciante	Forleggerforeningen/The Book Publishers Association of Norway.
Marca	lesesommer.no
Posted	Janeiro 2021
Sector Empresarial	Cultura, ócio e desporto
História	lesesommer.no (readingsummer.no) is a campaign aimed at getting Norwegians to read more during the summer holiday.
Tipo de Mídia	Viral
Redator	Kenneth Lamond Johansen
Director de arte	Even Moseng
Director de contas	Trond Sandø
Project Manager	Anja Sandberg Nordbø
Planeador	Elisabeth Søråsen
Digital Producer	Anette Werner
Social Media Strategist	Cecilie Helsvig
Produtora	Bacon OSL
Realizador	Kasper Häggstrøm
Producer	Audun Lyngholm Wittenberg