Titulo | Écrire, ça libère |
Agência | Cossette Communication-Marketing |
Campanha | Écrire, ça libère |
Anunciante | Amnesty International |
Marca | Amnesty International |
Data da primeira Transmissão/Publicação | 2018 / 12 |
Sector Empresarial | Direitos humanos |
Legenda | Write for Rights. |
História | Every year around International Human Rights Day on December 10th, Amnesty International organizes a global writeathon where hundreds of thousands of people around the world send a letter or an e-mail on behalf of someone they’ve never met. These messages help convince government officials to release people imprisoned for expressing their opinion (called “prisoners of conscience” by Amnesty), stop the use of torture, commute death sentences and end other human rights abuses. |
Tipo de Mídia | Poster |
Director de publicidade | Anne-Sainte Marie |
Director de publicidade | Évelyne Bougues |
Estrategista | Hugo Fournier |
Equipa criativa | Barbara Jacques |
Equipa criativa | Anne-Claude Chénier |
Equipa criativa | Geneviève Duquette |
Equipa criativa | Alex Jutras |
Equipa criativa | Simon-Charles Couture-Labelle |
Equipa criativa | Philippe Brassard |
Director de media | Hélène Gingras |
Director de media | Laura Boily-Auclair |
Produtora | Madhukar Soma |
Producer | Geneviève Cabana-Proulx |
Fotógrafo | Christian Tremblay |
Director de arte | Emmanuelle Néron |
Retocador digital | Jonathan Kemp |