AdForum
Gina Elsholz
Gina Elsholz
PR at Grabarz & Partner
Hamburg, Alemanha
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TituloLove Fire 3
Agência
Campanha Love Fire
Anunciante Burger King
Marca Burger King
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Restaurantes e comida rápida
História Burger King is operating in a highly competitive market. This makes it all the more important to stand out from the crowd with bold ideas. Even when it comes to something like arecruitment campaign. Usually this kind of advertising is rather simple and monotonous. So we took a different approach: our campaign shows real press footage of football ultras with pyrotechnics, a fire festival, a fire-eater at a demonstration in brazil and a anti-globalist with a molotov cocktail. Motifs that appeal to young people who are potential employess of Burger King – and cleary communicate Burger King’s passion for flame grilling.
Tipo de Mídia Imprensa e publicações
Agência de Mídia
Public Relations Agency
Chief Creative Officer
Group Creative Director
Director de arte
Director criativo
Director de arte
Text
Director criativo
Account Manager
Art Buyer
Art Buyer
Produtor
Litho
Litho
Pós produção
Chief Marketing Officer (CMO)
Head of Marketing
Head of Marketing Communications
Communications Director
Agência de Mídia
Media Team
Media Team
PR Agency
PR
PR
PR
PR

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