| Titulo | Kwittfluencer |
| Brief | Influencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic." |
| Agência | Jung von Matt AG |
| Campanha | Kwittfluencer |
| Anunciante | Sparkasse – public Bank of Germany |
| Marca | kwitt |
| Posted | Novembro 2018 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | Now Kim Kardashian, Cameron Dallas and Kendall Jenner have one more thing in common: Sparkasse, Germany’s biggest bank. To promote its peer-to-peer mobile payment feature, Kwitt, Sparkasse has turned Instagram fame into a laughing stock, by mercilessly ridiculing everything and everyone that treads the thin line between advertising and self-promotion on Instagram. |
| Tipo de Mídia | Interatividade |
| Director criativo | Johannes Hicks |
| Director criativo | Frances Rohde |
| Director criativo | Evilda Nikander |
| Redator | Anne-Marie Brandner |
| Redator | Benjamin Baum |
| Director de arte | Franziska Krüger |
| Director de arte | Sarah Dornieden |
| Director de arte | Angela Järmann |
| Fotógrafo | Hans Starck |
| Director executivo criativo | Till Eckel |
| Managing Diretor | Sven Rebholz |
| Director de fotografia | Tobias Koppe |
| Client Services Director | Alexandra Backhaus |
| Project Manager | Carolin Spahn |
| Concept Creative | Ole Nagatis |
| Social media consultant | Paul Sackmann |
| Social Media Manager | Björn Trakowsky |