Titulo | Follow The Arches - Next Exit |
Agência | Cossette |
Campanha | Follow The Arches |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2017 |
Sector Empresarial | Restaurantes e comida rápida |
História | Glimpses of the McDonald’s logo are used to create a minimal, globally-adaptable wayfinding system. |
Tipo de Mídia | Exterior |
Global Chief Creative Officer | Carlos Moreno |
Global Chief Creative Officer | Peter Ignazi |
Director criativo | Craig McIntosh |
Director criativo | Jaimes Zentil |
Director criativo | Guy Moore |
Director de arte | Spencer Dingle |
Director de arte | David Theroux |
Redator | Jordan Hamer |
Redator | Philippe Brassard |
Designer | Oleg Portnoy |
Designer | Corey Way |
Production Artist | Graham Washer |
Retocador digital | Trevor Gauthier |
Studio Director | Raquel Mullen |
Account Coordinator | Megan Smith |
Executivo de contas | Valerie Mascarin |
Director de contas | Nicole Bakker |
Director de contas | Geoff Wilton |
SVP | Kathy McGuire |
Managing Diretor | Kathy McGuire |
Agência de Mídia | OMD Toronto |
Produtora | Novus |
Chief Marketing Officer (CMO) | Antoinette Benoit |
Marketing Officer | Hope Bagozzi |
Senior Marketing Manager | Chuck Coolen |
Senior Manager, Advertising, Media & Partnerships | Solange Bernard |
Regional Marketing Supervisor | Andrew Mumford |