Taylor Lovaas
Social Media Strategist at Periscope
Minneapolis, Estados Unidos
TituloUnboxing Sneak Attack
Agência
Campanha Unboxing Sneak Attack
Anunciante Ferrara Candy Company
Marca Trolli
Data da primeira Transmissão/Publicação 2017
Sector Empresarial Doces
Filosofia In an effort to tap into the sneaker-obsessed market for the launch of Trolli's new Sour Brite Sneaks product, we put our own spin on the unboxing phenomenon. We know that sneakerheads are as obsessed with the box as the kicks, making unboxing from start to finish a video worth watching. The question was, how do we infuse Trolli’s weirdly awesome brand essence into these unboxing influencer partnerships? Enter: Sneak Attack.

Trolli trolled well-known unboxers Brad Hall and Jacques Slade with a package design unlike any other sneaker, burying our gummi pair under layers of suspense to turn a shoebox into a must-watch social stunt.

- 2 Sneaker gods trolled by Trolli to launch Sour Brite Sneaks
- 605,107 Video views from the sneaker-obsessed
- 687,000 Engagements and "must-cop" kudos from followers
Tipo de Mídia Social Media
Comprimento
Influencer Manager
Influencer Manager
Account Manager
Planeador estratégico
Planeador estratégico
Chief Creative Officer
Group Creative Director
Director criativo
Equipa criativa
Equipa criativa
Redator
Redator
Director de arte
Produtor da agência
Produtor da agência
Social Media Strategist
Project Manager
Lead Animator

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