Europride - "The voice of change"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Suécia

4658

Titulo	The voice of change
Brief	The Voice of Change is an innovative radio spot recorded over seven months. It follows a transgender person’s journey from female to male, solely via the sound of his voice. For every shot of testosterone, Alex made a new voice recording. The recordings were then combined into a message of tolerance for EuroPride 2018.
Agência	Åkestam Holst /NoA
Campanha	The Voice Of Change
Anunciante	Europride
Marca	Europride
Posted	Fevereiro 2018
Sector Empresarial	Feiras, eventos e festivais
História	In over 60 countries in the world, changing your gender is illegal. Which makes being who you are a crime. To raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives a voice to transgender people all over the world. Welome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are.
Tipo de Mídia	Case Study
Comprimento	85 seconds
Produtora	Flickorna Larsson
Director criativo	Magnus Jakobsson
Redator	Stephanie Moradi
Director de arte	Eva Wallmark
Producer	Daniel Kilgren
Producer	Karolina Kilgren
Producer	Olle Eronn
Planeador	Karl Wikström
Account Manager	Michaela Winckler
PR	Ida Persson