| Titulo | Who? |
| Agência | Ponce MullenLowe |
| Campanha | Who? |
| Anunciante | Fox Networks Group Latin America |
| Marca | Fox premium |
| Posted | Novembro 2018 |
| Sector Empresarial | Serviços de cabo/satélite |
| História | In 2014 Fox Premium launched its TV/Digital platform.We developed a new brand territory based on the FOMO trend, that was translated in a new tagline “All those things you shouldn’t miss”.Afterwards we set a simple goal: making a campaign that feels more like entertainment than adv. We came up with a short film, where the FP platform is key.“WHO?” tells the story of a Hitman, who´s victim is Norman Reedus. As the Hitman does not know him, it is through FP that he is able to watch all the seasons and get to know his victim to do the job. |
| Tipo de Mídia | Viral |
| Redator | Pedro Mairal |
| Redator | Hernan Ponce |
| Redator | Juan Pablo Carrizo |
| Redator | Jorge Zacher |
| Redator | Dante Zamboni |
| Redator | Ignacio Pérez De Muro |
| Redator | Eric Chaulet |
| Produtora | Agosto Pinochet |
| Realizador | Nacho Gayán |
| Producer | Toni Montero |
| Producer | Luli Krämer |
| Produtor da agência | Roberto Carsillo |
| Produtor da agência | José Silva |
| Director de publicidade | Diego Reck |
| Director de publicidade | Gonzalo Fiure |
| Director de publicidade | André Takeda |
| Director de publicidade | Natalia Akel |
| Director de publicidade | Ernesto Sifredi |
| Estrategista | Natalia Noya |
| Estrategista | Heidi Zeuch |
| Estrategista | Luz Pasman |
| Planeador | Axel Malamud |
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