Vodafone Romania - "Real Life Tests"

McCann Worldgroup Romania

McCann Worldgroup Romania Bucharest, Romênia

4878

Titulo	Real Life Tests
Agência	McCann Worldgroup Romania
Campanha	Real Life Tests
Anunciante	Vodafone
Marca	Vodafone Romania
Data da primeira Transmissão/Publicação	2018
Sector Empresarial	Serviços de telecomunicações
Filosofia	While all mobile operators try to claim “best network”, Vodafone wanted to demonstrate it. “Real life tests” is a long term platform that aims to prove key network features by connecting people in extreme conditions with the entire country. The most remote shepherd became an internet celebrity; two lonely grannies transformed their apartment into a pop-up diner; forgotten UNESCO human treasures got their own live talk-show online. In 2017, the whole country got to race Romania’s top rally pilot in real time through a mobile game. Vodafone claimed #1 network each year with a historical differentiation of 71.4% in innovation.
Tipo de Mídia	Interatividade
Comprimento	169 seconds
Director executivo criativo	Catalin Dobre
Director criativo	Ruxandra Papuc
Director de arte	Daniel Strugariu
Account Management	Andreea Spilca
Account Management	Doina Ionescu
Account Management	Carmen Marin
Account Management	Diana Patriche
Director de publicidade	Laura Barbu
Director de publicidade	Romina Tazlaoanu
Director de publicidade	Nicoleta Maican
Director de publicidade	Iuliana Maratu
Planner Director	Diana Caverly
Planner Director	Bianca Troncea
Produtor da agência	Bianca Troncea
Produtor da agência	Alexandru Platon
Produtor da agência	Alex Ionescu