Keren Bester
Strategy Partner at Ogilvy at Ogilvy
London, United Kingdom, Reino Unido
TituloAmy
Agência
Campanha Stop abuse before it starts
Anunciante National Society for the Prevention of Cruelty to Children
Marca NSPCC
Data da primeira Transmissão/Publicação
Sector Empresarial Acções caridade, fundações, voluntariado
História The film depicts a four hour old baby girl, Amy, in her hospital crib. Amy narrates from the future to describe the horrific abuse that is destined to be inflicted on her. The hypnotic backing track, by Brian Eno, and softly shot scene are in powerful contrast to the hard and disturbing message. 
Filosofia To drive donations to the NSPCC by highlighting the issue of child abuse, and explain how the NSPCC helps prevent this abuse. 
Tipo de Mídia Televisão e Cinema
Comprimento
Director criativo
Redator
Director de arte
Other
Other
Director de contas
Produtor
Agência de Mídia OMD
Produtora
Realizador
Editor
Pós-produção
Audio Post Production

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