|Campanha||Stop abuse before it starts|
|Anunciante||National Society for the Prevention of Cruelty to Children|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Acções caridade, fundações, voluntariado|
|História||The film depicts a four hour old baby girl, Amy, in her hospital crib. Amy narrates from the future to describe the horrific abuse that is destined to be inflicted on her. The hypnotic backing track, by Brian Eno, and softly shot scene are in powerful contrast to the hard and disturbing message.|
|Filosofia||To drive donations to the NSPCC by highlighting the issue of child abuse, and explain how the NSPCC helps prevent this abuse.|
|Tipo de Mídia||Televisão e Cinema|
|Director criativo||Al Young|
|Director de arte||Raymond Chan|
|Director de contas||Charlie McDevitt|
|Agência de Mídia||OMD|
|Pós-produção||The Mill London|
|Audio Post Production||Nick David|
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