Titulo | Mon Assiette, ma planète |
Agência | BRAND STATION |
Campanha | Mon Assiette, ma planète |
Anunciante | Groupe TF1 |
Marca | Ushuaia TV |
Posted | Outubro 2018 |
Sector Empresarial | Programas e canais de televisão e rádio |
Legenda | Every week people throw away the equivalent of a full meal. |
História | On the occasion of the national day against food waste on October 16th, Ushuaia TV has created its own anti-waste activist group acting in the capital city streets so that to make people aware of this general interest issue. Every week people throw away the equivalent of a full meal. This message was posted on more than 1000 trash cans in Paris. In addition to what has already been undertaken on the field, a video available on the channel social networks show activists in action on a bin. We have followed them until the end of their show and finally discovered that they converted the bin into a real "food market" using a neon light. In this way, the message refers to the amount of still edible food that we daily throw away. Our planet's future will also be determined by what is in our plates. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Director de arte | Hugo Venutier |
Fotógrafo | William Keo |