Vanalee Kraivaree
Director de arte at Grey (Thailand) Ltd.
Bangkok, Tailândia
TituloFACE/OFF
Agência
Campanha FACE/OFF
Anunciante KASIKORNBANK
Marca K PLUS
PostedAbril 2020
Sector Empresarial Outros
História K PLUS, the most popular mobile banking app from KBank, had to launch a new interface with new AI features, new logo and new functions. But Thai people hate changes, especially when it comes to apps that they’re already used to. Also, the new AI features may make them feel uneasy. We had to find a way to avoid negative reaction while reassuring customers that despite the changes, our promise to deliver excellence remains unchanged.Thai people love binging on online videos. So instead of a regular announcement, we decided to entertain them. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome. The hilarious film eased users into the drastic updates of K PLUS. The film received 10 million views in 1 day, with 4 million new app downloads after launch.
Tipo de Mídia Outros
Comprimento
Chief Executive Officer (CEO)
Chairman
Chief Creative Officer
Deputy Chief Creative Officer
Director criativo
Redator
Director de arte
Client Services Director
Account Manager
Associate Planning Director
Project Management Director
Produtor da agência
Senior Traffic Coordinator
Produtora
Realizador
Cinematografia
Produtor
Assistant Director
Film Art Director
Casting
Guarda-roupa/estilista
Production Manager
Pós produção
Editor
Colorist
Compositor
Sound Engineer

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