Paul Nyman
Creative at hasan & partners
Finlândia
TituloBlock Wish
Agência
Campanha Block Wish
Anunciante S Group
Marca Alepa
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
História All neighbourhoods have their own unique mix of people and tastes. To better match their grocery needs, the Alepa store decided to give the power back to the community. With the help of a chatbot, customers could ask for their favorite products to be added to the shelves of their local store, straight from their mobile phones. Gradually the selection in each store evolved to meet local customers' needs.
Tipo de Mídia Interatividade
Comprimento
Advertising Agency
Agency Network
Production Company
Advertiser
Interactive Agency Accenture
Animation Company
Advertising Agency
Production Company (additional)
Head of Marketing Strategy
Marketing Planner
Marketing Strategist
Design Principle
Technical Architect
AI/ML Development
Head of Design
Technical Architect
Designer
Director, Communications and Marketing
Director de arte
Creative
Creative
Creative
CEO
Media Innovations Director
Account Manager
Account Director

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