Vinny Couto
Senior Creative at FCB London
London, Reino Unido
TituloThe Treecording
Agência
Campanha The Treecording
Anunciante Coca-Cola Company
Marca Coca-Cola
Data da primeira Transmissão/Publicação 2021
Sector Empresarial Bebidas carbonadas
História Christmas gives people the chance to show their loved ones they truly care. But most of the time, the same technology that is supposed to bring us closer turns out to be a copy,paste&forward festival.So Coca-Cola decided to put some Real Magic back into festive greetings with a tool that turns the unique sound wave of everyone’s voice into a virtual and sharable Christmas tree.Users could use the web app to record their own message, customize it and share it with their loved ones. Thanks to AR technology, the recipients let the tree grow everywhere they wanted while listening to it.The Treecording was launched internationally, helping tons of people around the globe putting some Christmas spirit back into their Christmas greetings.
Tipo de Mídia Mobile
Director criativo
Director criativo
Redator
Director de arte
Redator
Director de arte
Chief Strategy Officer
Client Services Director
Director de contas
Operation Lead
Content Marketing Manager
Associate Project Manager
Program Manager
3D Artist
Content Creative
Associate Designer
Associate Designer
Associate Designer
Production Agency
Creative technologist
Lead Producer
Chief Innovation Officer
Chefe de produção
Director criativo
Sound Designer
Lead Developer
Development
Development
Development
Project Manager
Creative Strategy Lead
Creative Strategy Senior Manager
Brand Lead
Project Manager

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