Aston Martin DBX - "Beautiful is Relentless"

Prism London, Reino Unido

19505

Marca: Aston Martin DBX
País: Reino Unido

Anunciante: Aston Martin

Titulo	Beautiful is Relentless
Agência	Prism
Campanha	Beautiful is Relentless
Anunciante	Aston Martin
Marca	Aston Martin DBX
Data da primeira Transmissão/Publicação	2019 / 11
Sector Empresarial	Automóveis 4x4
Filosofia	Great Guns director Daisy Zhou has shot a bold new film to mark the launch of Aston Martin’s newest model and first-ever SUV: the Aston Martin DBX. Built at the new Aston Martin St Athan production facility in South Wales, the DBX takes the qualities and characteristics that have defined the brand for over a century to a whole new level. Creatively devised by Prism and produced by Great Guns, the striking piece explores light, dynamism, and emotion – drawing on Daisy’s own memories of childhood to express the innate qualities of a particular time and place. The launch film reimagines a journey in the Aston Martin DBX through a surreal, childlike vision. Alongside striking shots of the DBX racing around a circuit, we see brief moments of contemporary dance, giant figures emerging from the ground, and a group of people sprinting across a field at dusk. Zhou cleverly shows off the car in all its beauty and design whilst intercutting with this stunning, surreal imagery that acts as a metaphor for the car’s childlike spirit of adventure. To create the dynamic piece, Daisy was provided with a briefing deck from Aston Martin that suggested the overall feeling of what they wanted for the various assets. No script was provided – with Aston Martin and Prism wanting Daisy to have the freedom to use her own creativity to come up with unique visuals and sound design for the piece. Daisy and Great Guns worked closely with Prism and the Aston Martin team throughout the process to create all assets – including the BTS films. When planning the film, the Great Guns director thought a lot about the use of neon, red, and teal colours that were part of the original briefing deck.
Tipo de Mídia	Interatividade
Comprimento	60 seconds
Produtora	Great Guns
Offline	Great Guns
Grade	Envy Post
VFX Company	Envy Post
Produtor da agência	Laura Garriga
Realizador	Daisy Zhou
Director de fotografia	Daisy Zhou
Assistant Director	Pedro Outon
Produtor executivo	Laura Gregory
Produtor executivo	Kate Phillips
Produtor executivo	Mathew Alden-Morris
Produtor de linha	Dale Healy
DIT	Esteban Wiaggio
Editor	Karel Van Bellingham
Grade	Jax Harney
Music production consultant	Orin Walter
Sound Engineer	Mike Horner
Compositor	Jordon Wi-Fi
Compositor	Trigga