The campaign by BBH Directed by Karan Shetty, consists of three countdown films and four TVCs starring Aamir Khan of which two have gone live and the other two will be released for the IPL's brand launch campaign. The TVC trace the banter between Aamir Khan, the uncle and his nephew ‘Cheekoo’. Each film presents a unique situation between the duo demonstrating how the common glitches one faces while taking selfies is easily tackled through the V19’s user-friendly and intuitive camera features.