Matt  Rhodes
Head of Digital Strategy at WCRS
London, Reino Unido
TituloAt the centre of the action
Agência
Campanha At the centre of the action
Anunciante Royal Air Force
Marca RAF
Data da primeira Transmissão/Publicação 2022 / 9
Sector Empresarial Recrutamento de Funcionários Públicos, Polícia e Forças Armadas
Filosofia The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies. For added interactivity and adventure, the user is given control of the experience at key moments via a bespoke browser-based 360 video player developed by Engine. The user can look around a slow-motion scene in the midst of the operation, seeing which personnel and equipment are involved, and learn key facts about them. The 60-second film was made by Engine using state-of-the-art 360-degree cameras, enabling a three-dimensional effect from a first-person perspective. The experience showcases how the different branches of the RAF work together to complete a humanitarian mission while demonstrating the diversity of roles and opportunities available within the RAF. The film will be used at RAF recruitment events, trade shows and on the RAF website, with the purpose of bringing the complexities of the RAF to life
Tipo de Mídia Interatividade
Comprimento
Som
Pós produção
Head of Film
Director criativo
Director de arte
Director de arte
Head of Creative Technology
Senior Creative Technologist
Chief Strategy Officer
Planning Team
Planning Team
Account Management
Account Management
Chefe de produção
Produtora
Realizador
Produtor
Director de fotografia
Editor
Empresa de produção
Pós produção
Post-production Supervisor
Produtor de som
Sound Engineer
Colorist

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