| Titulo | Retirement goals |
| Agência | McCann Prague |
| Campanha | Retirement Goals |
| Anunciante | ING Bank |
| Marca | ING Bank Česká Republika |
| Data da primeira Transmissão/Publicação | 2018 / 6 |
| Sector Empresarial | Banca, finanças, lei e seguros |
| Filosofia | Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. |
| Problema | ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Armada Films |
| Director de arte | Hayley Smith |
| Director de arte | Jiří Horut |
| Group Creative Director | Jiří Horut |
| Chief Creative Officer | Razvan Capanescu |
| Redator | Aidan Whitley |
| Redator | Aleš Brichta |
| Realizador | Robert Nylund |
| Director de fotografia | Martin Matiášek |
| Produtor de linha | Petr Slavik |
| Produtor | Christian Zethner |
| Produtor | Filip Sirový |
| Director de contas | Jaroslav Malina |
| Director de contas | Hana Prokopová |
| Account Manager | Eliška Menclová |
| Editor | Lenka Hojková |
| Pr Officer | Alice Reindlová |
| Post-production | RUR |
| Head of Media Production | Jitka Baldwin |
| Audio Post Production | Soundsquare |
More Work
SEE ALLRetirement Goals
- MARCA:
- ING Bank
- AGÊNCIA:
- McCann Prague
Like a Surgeon
- MARCA:
- ING Bank
- AGÊNCIA:
- McCann Prague
Like a Surgeon
- MARCA:
- ING Bank
- AGÊNCIA:
- McCann Prague