Jiří Horut
Designer at Carioca Studio
TituloDuck
Agência
Campanha Skinny Toys
Anunciante CARE
Marca Care
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Acções caridade, fundações, voluntariado
Filosofia They share everything. Including hunger, They go to sleep together. With hunger that is.
Problema CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Group Creative Director
Director de arte
Retocador digital
3D Team
Director de arte
Redator
Director de contas
Account Manager
Produtor da agência
Director de publicidade

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