Titulo | Duck |
Agência | McCann Prague |
Campanha | Skinny Toys |
Anunciante | CARE |
Marca | Care |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
Filosofia | They share everything. Including hunger, They go to sleep together. With hunger that is. |
Problema | CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Razvan Capanescu |
Group Creative Director | Klara Palmer |
Director de arte | Jiří Horut |
Retocador digital | Petra Vokjan |
3D Team | Martin Kubát |
Director de arte | Tereza Víznerová |
Redator | Lucie Václavkova |
Director de contas | Patrik Rymes |
Account Manager | Nikola Palasova |
Produtor da agência | Dagmar Flimmelova |
Director de publicidade | Katarina Klamkova |