Sumário
Hi, I'm Vanessa. I'm a Designer who is passionate not only about user experience but also about how customer-centered design can positively impact people's lives.
I'm based in Toronto, and I love new challenges, collaborating with others, working in multidisciplinary teams, and exploring new design techniques.
Línguas
- Português - Native
- Inglês - Pro
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Positions
Designer | Social Media
Reserva
Brasil
February 2017 - July 2017 (5 meses)
• Produced daily creative visuals for social media platforms and organized its distribution strategy.
• Designed and art directed creative visual projects.
• Ensured brand’s identity consistency in social media marketing assets and the quality standards of creative visuals.
• Designed and art directed creative visual projects.
• Ensured brand’s identity consistency in social media marketing assets and the quality standards of creative visuals.
Web Designer | UX/UI
Inbrands S/A
Brasil
June 2015 - January 2017 (1 ano 7 meses)
CRM Web Designer at Inbrands S/A | 2016 (May) - 2016 (Dec)
• Developed progressive profiles, microsites and UX surveys: defining all information architecture, user flows, user journeys, wireframes, and the visual interfaces.
• Extended the brand awareness and customer engagement by improving UX/UI practices.
• Sourced, selected and determined the overall visual aspects of each project, and articulated it to photographers and stylists.
• Increased the range of CRM marketing actions by implementing targeting tactics based on customers profile analysis.
• Sourced, selected and determined the overall visual aspects of each project, and articulated it to photographers and stylists.
Web Designer at Inbrands S/A | 2015 (Jun) - 2016 (May)
• Developed layouts for websites, emails, Google Ads, and social media posts.
• Supported the online store platform transition to Oracle Commerce by developing mocks, layouts and homologating their implementation.
• Improved the UX/UI practices by leading and developing a redesign project: research, requirements, user flows, user journeys, information architecture, wireframes, user interfaces and UX/UI joint analysis.
• Developed progressive profiles, microsites and UX surveys: defining all information architecture, user flows, user journeys, wireframes, and the visual interfaces.
• Extended the brand awareness and customer engagement by improving UX/UI practices.
• Sourced, selected and determined the overall visual aspects of each project, and articulated it to photographers and stylists.
• Increased the range of CRM marketing actions by implementing targeting tactics based on customers profile analysis.
• Sourced, selected and determined the overall visual aspects of each project, and articulated it to photographers and stylists.
Web Designer at Inbrands S/A | 2015 (Jun) - 2016 (May)
• Developed layouts for websites, emails, Google Ads, and social media posts.
• Supported the online store platform transition to Oracle Commerce by developing mocks, layouts and homologating their implementation.
• Improved the UX/UI practices by leading and developing a redesign project: research, requirements, user flows, user journeys, information architecture, wireframes, user interfaces and UX/UI joint analysis.
Web Designer
Sephora Brazil, Rio de Janeiro
Brasil
August 2012 - June 2015 (2 anos 10 meses)
Web Designer at Sephora Brazil | 2014 (Jan) - 2015 (Jun)
• Supported the creative development of marketing campaigns and collateral assets, from concept to execution, for both in-store and digital platforms.
• Successfully translated briefings into visuals for the website, banner, emails, Google Ads, social media posts, in-store windows, and backdrops.
• Participated throughout the conception, production and development process of promotional gifts for both retail and online stores.
• Developed HTML code for emails and microsites.
• Sourced, selected, determined and produced the overall visual of all digital platforms.
Web Designer Intern at Sephora Brazil | 2012 (Aug) - 2014 (Jan)
• Supported the e-commerce transition from Sacks.com.br to Sephora.com.br by developing creative digital layouts visually aligned with the international standards.
• Ensured the high-quality standards and guides of product images displayed on the website by photo retouching, editing and resizing them.
• Supported the creative development of marketing campaigns and collateral assets, from concept to execution, for both in-store and digital platforms.
• Successfully translated briefings into visuals for the website, banner, emails, Google Ads, social media posts, in-store windows, and backdrops.
• Participated throughout the conception, production and development process of promotional gifts for both retail and online stores.
• Developed HTML code for emails and microsites.
• Sourced, selected, determined and produced the overall visual of all digital platforms.
Web Designer Intern at Sephora Brazil | 2012 (Aug) - 2014 (Jan)
• Supported the e-commerce transition from Sacks.com.br to Sephora.com.br by developing creative digital layouts visually aligned with the international standards.
• Ensured the high-quality standards and guides of product images displayed on the website by photo retouching, editing and resizing them.
Educação
Bachelor in Industrial Design
July 2009 - January 2014 (4 anos 6 meses)
