Andreea Grigorean
Corporate PR Director at Publicis Groupe
Bucharest, Romênia
Titulo#DoneOnPeriod
Agência
Campanha #DoneOnPeriod
Anunciante European Women Alliance (EWA)
Marca EWA
Data da primeira Transmissão/Publicação 2019 / 3
Sector Empresarial Acções caridade, fundações, voluntariado
História Romania, currently holding the Presidency of the EU Council, is unfortunately a country where gender discrimination still persists. The simple assumption that a woman is on her period is used as an insult. #DoneOnPeriod is a crowdsourced campaign that celebrates all the small and big achievements done by women while on their period. We launched the hashtag with the support of several Romanian personalities, who revealed that they were on their period when they succeeded in something important in their life. They engaged their audiences in sharing their #doneonperiod stories and soon the idea spread across Romania and abroad.
Tipo de Mídia Social Media
Comprimento
Produtora
Director executivo criativo
Director criativo
Director de arte
Redator
Redator
PR Director
PR Director
Produtor da agência
Pós produção
Digital Strategist

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