Titulo | IKEA FOR ALIENS |
Agência | Ogilvy UAE |
Campanha | IKEA for Aliens |
Anunciante | Al-Futtaim |
Marca | IKEA |
Data da primeira Transmissão/Publicação | 2022 / 1 |
Produto | Furniture retail |
Sector Empresarial | Drogarias, lojas especializadas |
História | In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. Do UFO really exist? Aliens are already among us or are they coming? IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers. |
Tipo de Mídia | Case Study |
Comprimento | |
Group Creative Director | Cristiano Tonnarelli |
Redator | Toan Mai |
Director de arte | Eduardo Cesar Guimaraes |
Illustrator | Daniel Spacek |
Account Manager | Alaa Nour |
Executivo de contas | Haya Dajani |
Executivo de contas | Hadi Ballout |
GM Marketing Communication | Carla Klumpenaar |
Regional Campaign Leader | Binita Chowdhury |
Regional Digital Marketing Leader | Dina al Sahhar |
Group Creative Director | Cristiano Tonnarelli |
Copywriter | Toan Mai |
Art Director | Eduardo Cesar Guimaraes |
Illustrator | Daniel Spacek |
Account Manager | Alaa Nour |
Account Executive | Haya Dajani |
Account Executive | Hadi Ballout |
GM Marketing Communication | Carla Klumpenaar |
Regional Campaign Leader | Binita Chowdhury |
Regional Digital Marketing Leader | Dina al Sahhar |