Bacardi - "BACARDÍ Bat Beats"

Mr. President

Mr. President London, Reino Unido

6478

Titulo	BACARDÍ Bat Beats
Agência	Mr. President
Campanha	BACARDÍ Bat Beats
Anunciante	Bacardi
Marca	Bacardi
Posted	Março 2014
Sector Empresarial	Bebidas espirituosas
História	Music fans at this year’s South by Southwest festival witnessed a unique experience as BACARDÍ rum challenged music-making convention and produced an electronic track using the movements of 100,000 bats - the famous symbol of the iconic brand. Guests were invited to experience the track being produced and recorded live at Congress Bridge, the city’s so called ‘Bat Mecca’. A remix track, by a leading music producer, Craig Richards, will be unveiled globally in April. The track was created using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. The live capture of the bats movement was streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.
Tipo de Mídia	Branded Content
Comprimento	123 seconds
Mais Informações	https://soundcloud.com/bacarditogether/bat-beats
Produtor	Jenny Beckett
Produtora	Partizan London
Director de fotografia	Ozzie Pullin
Editor	Kevin Konak
Director executivo criativo	Laura Jordan Bambach
Director criativo	Jon Gledstone
Director criativo	Dave Martin
Planeador	Naomi Dunne
Produtor da agência	Nikki Cramphorn
Diretor dos Negócios	Shahla Lalani