| Titulo | Dulux invites London and Amsterdam to connect through colour |
| Agência |
MullenLowe UK
|
| Campanha |
Let's Colour
|
| Anunciante |
AkzoNobel
|
| Marca |
Dulux
|
| Data da primeira Transmissão/Publicação |
2018 / 6
|
| Sector Empresarial | Tintas, protetores de madeira, pincéis, adesivos
|
| História | Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks to push the boundaries in digital out of home (DOOH) advertising. |
| Filosofia | Dulux believes that colour does more than impact the ambience of a room or building or area. It can connect people in profound ways. |
| Problema | Colour and technology have the power to bring people together. This is especially important today. |
| Resultado | This campaign harnesses the power of digital out of home technology to unite people through colour by connecting the cities of London and Amsterdam like never before. |
| Tipo de Mídia |
Cartaz
|
| Mercado | Países Baixos |
| Director de publicidade |
Henrique Striker
|
| Director de publicidade |
Kim Potters
|
| Diretor dos Negócios |
Will Dixon
|
| Director de contas |
Charlotte Brookes
|
| Account Manager |
Sam Dixon
|
| Executivo de contas |
Jennifer Bates
|
| Estrategista |
Bruno Carramaschi
|
| Chief Creative Officer |
Jose Miguel Sokoloff
|
| Director executivo criativo |
Mark Elwood
|
| Director criativo |
Alex Okada
|
| Director de arte |
Felipe Mazzoni
|
| Redator |
Bernard Burton
|
| Producer |
Phoebe Robertson
|
| Digital Design |
Kaymi Lim
|
| Digital Design |
Vanja Spremo
|
| Digital Producer |
DOOH.com
|
| Director de media |
Ocean Outdoor
|
