Laurent François

Laurent François

Managing Partner at 180
Paris, França

Sumário

15+ years experience in the digital and creative industries, at the crossroad of culture, strategy, social media, digital innovation, arts and marketing. And metaverse/augmented reality.

I was an entrepreneur for 8 years. I have co-founded RE-UP in 2014, integrated by 180 network since 2021. I run 180 Social and 180 LUXE.

Our purpose: to see the world as it could be.

We're based in Amsterdam, Paris, LA, NYC, Dubai, Tokyo. Most of our work is thought "Asia-first". We are the lead social media and content agency for some of the most exciting brands on Earth

We work on four underlying questions:
"is there already a cultural sweet spot between my brand and consumers?"
"how will my community grow with the brand I want to build?"
"is there a technological sweetspot we can build on?"
"how will it ultimately convert in sales?"

Get in touch. laurent.francois@180global.com

Línguas
  • Francês - Native
  • Inglês - Native
  • Espanhol - Basic
  • Alemão - Basic
  • Grego - Basic

Positions

Managing Partner
180
França
January 2021 - Present (3 anos 3 meses)
Development of digital content and social media services for the network (insights, creative development, creators networks, digital activations and amplifications, innovation).
Development of innovation practice (AR filters, live-shopping, new influencers, social commerce etc.)
Development of luxury specialties (hard luxury, beauty, fashion).
Development of community building activities.
Creative strategy, social media, influencers strategy and verbal identity.
Creative Strategist & founder
Re-Up
França
January 2018 - Present (6 anos 3 meses)

Creative Strategist & founder
Re-Up
Reino Unido
April 2014 - December 2017 (3 anos 8 meses)
RE-UP is now based in Amsterdam, Paris, London, Tokyo.Developing a team addressing 6 competencies in Creative Strategy:• Social Listening and influencers' mapping• Channel planning and strategic planning• Social brand building and storytelling (rituals / word-of-mouth/engagement programs)• Digital strategy• Art Direction• Paid Social Media
Senior digital strategist
London, Reino Unido
2012 - 2014 (2 anos)
Social media and digital strategyNew business developmentLed social media strategy ideation for existing clients(freelance)
Strategic planning director
London, Reino Unido
September 2012 - December 2012 (3 meses)
Unilever pitch (consolidation of social media insights, prosumers' survey, coordination with all Havas senior teams in France, NYC and London).(freelance)

Educação

Master (MEB)

2006 - 2007 (1 ano)

DU Certificat d'Etudes Européennes

2003 - 2006 (3 anos)
DUEE, Diplôme Universitaire d'Etudes Européennes IEP Lyon et Faculté d'Economie de l'Université Lumière Lyon 2. European study degreeEuropean LawEconomicsForeign relationsEU / US international relations

Diplome de l'IEP section Internationale

2002 - 2006 (4 anos)
Final paper (top distinction)European Populism ("Populisme d'Europe")http://doc-iep.univ-lyon2.fr/Ressources/Documents/Etudiants/Memoires/MFE2006/francois_l/html/index-frames.htmlScope of studyEmbargo in Ivory CoastChina : the world's craft ?Resolution 1422 of UN Security CouncilEconomics and raw material : dutch disease issues

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