Connor Fleming
Creative Director, Design at Dictionary Films
Estados Unidos
Titulo#EraseFoodWaste
Agência
Campanha #EraseFoodWaste
Anunciante K+S AG
Marca Morton Salt
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Temperos
Filosofia For over a century, Morton Salt has had a simple mission: to make our food taste more delicious to eat. Yet today, there’s a shocking amount of food that goes uneaten. In the U.S., roughly 40% of all food is wasted, and on a global scale, nearly 1/3 of all food is thrown away.

This problem is close to Morton’s heart. Not only has salt been a food preservative for centuries, but Morton’s core aim is to encourage people to savor their food. Yet how can they do that if such a vast amount of food produced for human consumption never gets eaten in the first place?

Morton decided to proactively make a commitment to send zero food waste to landfills by 2030. But their own pledge isn’t enough. Morton wanted to make food waste—a largely overlooked problem—noticed by everyone.
Tipo de Mídia Televisão
Comprimento
Agency Account Executive
Agency Account Supervisor
Agency Account Director
Agency Planner
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Director criativo
Produtor executivo da agência
Agency Producer
Agency Print Producers
Agency Print Producers
Designer
Produtora
Produtor executivo
Producer
Screen Printer
Cutters Studios Editor
Dictionary Films Director
Dictionary Films Producer
Another Country Sound Designer/Mixer
Another Country Assistant Audio Engineer
Another Country Audio Producer
Produciton Company

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