| Titulo | NBA - Pets |
| Agência | Africa |
| Campanha | NBA - Pets |
| Anunciante | AB Inbev |
| Marca | Budweiser |
| Posted | Outubro 2020 |
| Sector Empresarial | Cervejas, sidras |
| História | NBA is back, but there are guys that are not happy at all with the return: pets from basketball fans. The most exciting finals are back and everyone has a good reason to get excited and turn TV on again. Therefore, all those pets that were used to keep the sofa all to themselves during quarantine have just been down ranked to the floor again. They lost their spot on the most exclusive throne in any home. As NBA sponsor in Brazil, Budweiser knows it has to take some of the blame for the whole situation. In order to fix this, the King of Beers has manufactured little beds worthy of these real kings and queens at home. Bud has made a partnership with the largest Pet Care shop of Brazil to create special dog beds for this special kind of royalty. Influencers have received it in firsthand to promote the action, but the dog bed is already available through the Pet Care Shop e-commerce, in different sizes. Sales profit will be reverted to animal protection NGOs. That way, fans get their thrones ensured to watch the basketball Kings while dogs and cats enjoy NBA on the comfort of their own little beds. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Sergio Gordilho |
| Director executivo criativo | Matias Menendez |
| Director criativo | Fernando Marar |
| Director criativo | Rodrigo Barbosa |
| Equipa criativa | Alexandre Giampaoli |
| Equipa criativa | Lucas Adam |
| Digital Strategy | Alexandre Dourado Navaro |
| Equipa criativa | Bruno Reis |
| Digital Strategy | Bruno Reis |
| Equipa criativa | Joao Corazza |
| Digital Strategy | Joao Corazza |
| Supervisor de clientes | Heloisa Pupim |
| Supervisor de clientes | Francine Pellacani |
| Supervisor de clientes | Juliana Pastori $ |
| Director de media | Rodrigo Famelli |
| Director de media | Tony Arbex |
| Director de media | Bruna Morano |
| Director de media | Leonardo Cezar de Araujo |
| Director de media | Fabio Vanucci |
| Planeador | Aldo Pini |
| Planeador | Wesley Gagliano |
| Agency Producers | Rodrigo Ferrari |
| Agency Producers | Tais Olhiara |
| Agency Producers | Ian Inglez |
| Produtora | Stink Films |
| Director de fotografia | Yuri Maranhão |
| Director de arte | Patricia Pereira |
| Assistant Director | Rodrigo Bontempo |
| Assistant Director | Andrea-Cristina de Campos |
| Nani Matias | |
| Production Coordinator | Carolina Cherobim |
| Costume | Ana Cardoso |
| Make-Up Artist | Eliane-Regina Aptz |
| Hair | Eliane-Regina Aptz |
| Executive Producers | Renata Dumont |
| Executive Producers | Carolina Junqueira |
| Executive Producers | Tico Cruz |
| Produtor executivo | Camila Martinez |
| Produtor executivo | Ana Gazal |
| Produtor executivo | Marcela Amstalden |
| Editor | Giordano Maestrelli |
| Pós produção | Marilia Ramos |
| Pós produção | Clan VFX |
| Colorist | Osmar Jr. |
| Produtor de som | Filipe Derado |
| Empresa de design sonoro | Rodrigo Tedesco |
| Mixing | Audioink team |
| Director de publicidade | Bruna Buas |
| Director de publicidade | Alice Alcantara e Carolina Caracas Gargione |