Jack in the Box - "Fuel House Episode 3 - Dallas Fuel"

David&Goliath

David&Goliath El Segundo, Estados Unidos

10245

Marca: Jack in the Box
País: Estados Unidos

Anunciante: Jack in the Box

Titulo	Fuel House Episode 3 - Dallas Fuel
Agência	David&Goliath
Campanha	Fuel House
Anunciante	Jack in the Box
Marca	Jack in the Box
Data da primeira Transmissão/Publicação	2019 / 4
Sector Empresarial	Retalho, distribuição e cadeias de restaurantes
Filosofia	For the second year in a row, Jack in the Box maintains its presence in the rapidly growing esports industry as the primary sponsor of Dallas Fuel, Team Envy’s official Overwatch League esports team. To leverage the burger chain’s position as a sponsor and provide fans with behind-the-scenes access to their favorite players, David&Goliath created “Fuel House,” a six-part animated web series. Each episode features specific themes related to the Dallas Fuel team, gaming and pop culture, that provide layers of relatability and entertainment. For example, one episode sees the players plan an overly ambitious festival on a remote island doomed for failure, another sees them discussing their movie-like superpower ability, while a third features a robot that rises up against its human creators, reminiscent of the omnic crisis from Overwatch. Knowing the one thing that esports fans want most is access to pro players, their heroes, David&Goliath made the first four episodes center around a specific players from Dallas Fuel. New episodes drop each Sunday on multiple digital and social platforms like Gamespot, Reddit and XBOX. It was also timed to coincide with a major event hosted by Dallas Fuel on April 26-27. This event was the first Overwatch League stage held outside of its traditional home in Burbank, California. Jack in the Box brought Fuel House to the event with an interactive experience for fans. The integrated campaign includes digital and experiential, social and .com, endemic and non-endemic elements to create a season-long program that meets millennial gaming fans where they are.
Tipo de Mídia	Viral
Comprimento	98 seconds
Founder & Chairman	David Angelo
Chief Creative Officer	Bobby Pearce
Director executivo criativo	Steve Yee
CD/ Art Director	Sheldon Melvin
CD / Copywriter	Matt Kappler
Director de arte	Anna Andreen
Redator	Eddie Klein
Account Director	Richard Henderson
Supervisor de conta	Petra Pinsani
Strategist	Janet Shih
Project Manager	Amy Chiang
Director of Broadcast Production	Paul Albanese
Agency Executive Producer	Kara Pierce
Agency Senior Producer	Jane Krull
Director executivo criativo	Terry Lee
Creative Director	Dane Macbeth
Executive Producer	Josh Libitsky
Chefe de produção	Liz Catullo
Director of Business Development	Anne Pendola
Producer	Addie Stevenson
Animation Director	Jake Portman
Designers	Roger LA
Animators	Roger LA
Storyboard Artists	Roger LA