A little girl narrates the haunting story of The Indoor Generation. "That's us," she explains. "A generation that spends 90% of its life indoors." We filled our homes with everything we could ever want, and sealed them off. We never left, and nothing ever came in. But then we began to get ill. Asthma, depression, allergies...all related to lack of daylight and fresh air. Trying to fix it with chemicals only made matters worse. The little girl reveals that she is also a sufferer. So is it too late to turn back the clock? To throw open the doors and windows? To make new ones? Velux can help.
VELUX reminds us that we spend 90% of our lives indoors. Our narrator, a young girl, walks us through a museum exhibit, examining crucial moments when mankind slowly left nature behind ౼ when artificial light replaces natural light and when our sturdy homes keep out the elements. But we now cook, shower, play and sleep in our own vacuum sealed worlds, creating toxic indoor environments, giving way to respiratory disease, sleep disorders and sadness. The cure? Bring life and fresh air into your life again with Velux. Let’s do it for the indoor generation and future generations to come.
We spend 90% of our life indoors without enough daylight and fresh air. We have become The Indoor Generation and it is affecting our health and well-being.
História (língua original)
We spend 90% of our lives indoors. We have become ‘The Indoor Generation’. But few of us are aware of how threatening this is to our health and well-being. Asthma, depression, allergy and a large number of other diseases can all be related to lack of daylight and fresh air.The main objective of 'The Indoor Generation' campaign is to start a global conversation around bad indoor environment and to encourage people – architects, politicians, health organizations to take action.
Filosofia
We have become The Indoor Generation and it is affecting our health and well-being.
Problema
In modern society we spend 90% of our life indoors. But, few of us are aware that an unhealthy indoor environment, without enough daylight and fresh air, affects our health and well-being.