Bertille Toledano

Bertille Toledano

Co-President at BETC Paris
Paris, França

Sumário

Bertille Toledano started her career in 1994 at Saatchi & Saatchi.
She worked in several global ad agency networks, Saatchi&Saatchi, Young & Rubicam and BBDO where she has always occupied strategic positions: Strategic planning, Development Director (CLM/BBDO), Strategic Planning Director (Young & Rubicam Paris), Managing Director and Vice President in charge of strategy and development (CLM/BBDO).

Bertille joined BETC in 2012 as Vice-President and was appointed President in February 2013.
She played a major role in the transformation and development of the agency, particularly in the development of brands such as Air France, Bouygues Telecom, E. Leclerc, CANAL+, Citroën, Michelin and Lacoste. For the latter she played an essential role in the success of the 2018 « Save our Species » campaign which replaced the famous brand crocodile with endangered species.

In 2017 Bertille featured on the Ad Age Women to Watch list.

In 2019, Bertille was named President of BETC France (BETC Paris, BETC Digital, BETC Etoile Rouge, BETC Design, BETC Corporate, General Pop, Magasins généraux).



Prêmios

Positions

Présidente
Pantin, França
June 2012 - Present (11 anos 9 meses)
VP in charge of Strategies
Boulogne Billancourt, França
2006 - May 2012 (6 anos 4 meses)
Vice-President & Strategies Director
Boulogne-Billancourt, França
Account Manager
Pantin, França

Similar Talent

Justin Knott
President
Intrepy Healthcare Marketing
Luca Lindner
President
McCann WorldGroup
jamie michelson
President
Simons Michelson Zieve Inc.
Christian Baujard
President
les présidents
Andrew Dimitriou
President
Young & Rubicam
Tony Nieves
President
MARC USA Corporate Headquarters
Al Merry
PRESIDENT
NICE ONE WORLDWIDE
Thomas Borgerding
President/CEO
Campus Media Group, Inc.

Create a free Talent profile and become a member of AdForum

Get Started