| Titulo | Creating traditions of commemoration of Ukraine’s fallen heroes |
| Agência | Republic |
| Campanha | Voïny |
| Anunciante | Voïny |
| Marca | Voïny |
| Data da primeira Transmissão/Publicação | 2017 / 10 |
| Filosofia | The illegal occupation of Crimea in March 2014 was Russia’s first step to undermine the independence of the new Ukraine. Courageous Ukrainian soldiers are still resisting the invasion of the eastern part of our country. The war has been ongoing for four years now, leaving thousands of families without fathers, brothers and sons. For the rest of Ukraine, peaceful life goes on, and the memory of fallen soldiers must never be allowed to fade. Unlike Israel, the United States or Great Britain, Ukraine has not yet created national traditions of commemorating its fallen heroes. |
| Problema | Voїny calls to create a system for commemoration of fallen soldiers as well as engage people to thank the ATO soldiers who still defend the new democratic Ukraine. (Anti-Terrorist Operation Zone - armed conflict in the Donbas region of Ukraine which started in April 2014). In our project we especially focused on children and youth, because they are the ones who will carry on the tradition of commemorating fallen soldiers. |
| Resultado | The first public discussion on this topic since the invasion started in 2014, the conference Honor the Heroes was held on the 17th of November 2017. A brochure for local authorities Methodical recommendations for honoring the memory of fallen soldiers was developed and given to representatives of each region. The unique interactive map Memorials with 520 places of commemoration across Ukraine was created on our project web page. The campaign reached 6 900 000 Facebook users. The viral video “Vshanuy” reached over 4 826 788 people. Total campaign reach via broadcast media was about: 6 300 000. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Designer | Pavlo Lypa |
| Director assistente criativo | Aryna Satovska |
| Analyst | Anatolii Shara |
| Project Coordinator | Taisia Bratasiuk |
| Redator | Viktoriia Lukianchykova |