Laura Forman

Laura Forman

Chief Strategy Officer at David&Goliath
Estados Unidos


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Chief Strategy Officer
For three decades, hundreds of brands have benefited from Laura’s skill as a strategic planner. Her portfolio spans a who’s who of agencies and brands including Target, Sony, American Airlines, Nestlé, GotMilk? and Chevy. In addition, she has conducted research in more than 20 countries for global clients such as Heineken, Sprite and ABSOLUT Vodka. Her pedigree includes Chiat\Day, Goodby Silverstein & Partners, Lowe & Partners, Fallon, Deutsch, Ogilvy, and her current position as Chief Strategy Officer at David&Goliath. In her role as an instructor at the prestigious ArtCenter College of Design in Pasadena, Laura has mentored dozens of students and taught them how to look for new ways that companies and people can interact together. From loyalty to luxury and tech to travel, Laura has consistently helped clients build strong brands by finding their purpose through consumer insights and cultural relevance. She is originally from Los Angeles but she’ll enthusiastically tell you about her time living in rural Texas, underappreciated Kansas City, and her three lives in NYC. Her extensive travels and life experience give her a unique perspective and deep empathy for consumers today. 

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