Bruno Araldi
Strategy Director at Havas Creative Network
Dubai, Emirados Árabes Unidos
TituloFree-fall Parachute Sale
Titulo (língua original)Paraquedas
Agência
Campanha Paraquedas
Anunciante Elo
Marca Elo
Data da primeira Transmissão/Publicação 2019 / 10
Sector Empresarial Cartões de crédito
Filosofia Every second count on a new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy is to pay with Elo on Google Pay the agency shot skydivers in a parachute purchasing in free fall jump following the concept "Vai na sua Vai com Elo", who values the attitude of who makes their own choices and have a misfit behaviour. The “Free-fall Parachute Sale” was shot in a 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign.
Tipo de Mídia Televisão
Comprimento
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Redator
Director de arte
Director de arte
Produtor da agência
Produtor da agência
Digital Producer
Account Management
Account Management
Account Management
Account Management
Account Management
Planning Team
Planning Team
Planning Team
Estrategista
Estrategista
Estrategista
Estrategista
Social Media Strategist
Social Media Strategist
Media Team
Media Team
Media Team
Media Team
Media Team
Approval Client
Approval Client
Approval Client
Produtora
Realizador
Executive Director
Director de fotografia
Produtor executivo
Account Production
Editor
Pós produção
Audio Post Facility
Soundtrack Production
Soundtrack Production
Soundtrack Production

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