American Express - "Jersey Assurance"

Momentum Worldwide

Momentum Worldwide New York, Estados Unidos

9455

Titulo	Jersey Assurance
Agência	Momentum Worldwide
Campanha	Jersey Assurance
Anunciante	American Express
Marca	American Express
Posted	Abril 2019
Sector Empresarial	Cartões de crédito
História	American Express Jersey Assurance was a new service that launched on TV, in print, in social, and during a live NBA game broadcast. Fans were fed up with paying a fortune for their favourite NBA player's team shirt, then being forced to pay out yet again when he switched teams. So American Express teamed up with the NBA and sports store Fanatics to launch Jersey Assurance: fans who bought NBA jerseys would get a new shirt FREE if the player changed teams within 90 days of purchase.
Tipo de Mídia	Viral
Comprimento	122 seconds
PR Agency	PMK•BNC
Digital Agency	Digitas
Agência de Mídia	MindShare
Produtora	Hungry Man
Content Edit House	Rock Paper Scissors
Content Production	Versus
EVP Global Account Director	Christine Shoaf
Chief Creative Officer	Omid Farhang
Director executivo criativo	James Robinson
SVP Director of Production	Spring Clinton
VP Director	Ian Fettinger
VP Creative Director	Bharat Kumar
VP Creative Director	Marcelo Ramirez
Director Strategy	Dane Jensen
Director assistente criativo	Greg Tatum
Senior Account Manager	Ron Beach
Senior Copywriter	Bob Tallman
Director de arte	Christie Kim
Director de arte	James Barrett
Producer Content	Robert Mulligan
Project Manager	Samantha Nesto
Studio Production Manager	Richard Difuria
Executivo de contas	Hallie Murdock
Agency	Wasserman + Partners Advertising