|Brief||With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research is working feverishly to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many patients isolated and lonely. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made of shuffled memories that fade away piece by piece. When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle. As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle.|
|Agência||BBDO Group Germany|
|Anunciante||Alzheimer Research Initiative|
|Marca||Alzheimer Research Initiative|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Associações de informação e de luta contra doenças|
|Legenda||Piece by piece alzheimer's takes away the memory. Help to win the fight.|
|História||As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.|
|Tipo de Mídia||Imprensa e publicações|
|Chief Creative Officer||Wolfgang Schneider|
|Creative Managing Director||Kristoffer Heilemann|
|Director executivo criativo||Tobias Feige|
|Director executivo criativo||Daniel Haschtmann|
|Director criativo||Jacobo Concejo|
|Director criativo||Sebastian Steller|
|Director de arte||Dejan Handjiski|
|Director de arte||Martino Monti|
|Pós-produção||Stefan Kranefeld Imaging|
|Art Buyer||Birgit Paulat|
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