Louise Hayward
Acting Head of New Business & Marketing at WCRS
London, Reino Unido
TituloMonster
Agência
Campanha Monster
Anunciante moneysupermarket.com
Marca MoneySupermarket
Data da primeira Transmissão/Publicação 2021 / 3
Sector Empresarial Serviços financeiros online
História The ad opens with actor Matt Berry’s voiceover explaining that The Money Calm Bull has just saved £200 insuring his red sports car - before the monster stamps on the car with his foot, roaring fiercely into the face of our hero. True to form, the Money Calm Bull keeps “as calm as caramel” as the foul-breathed, slobbering, skyscraper-tall monstrosity maliciously mashes his motor.
Filosofia MoneySuperMarket’s iconic Money Calm Bull makes its swansong in the last campaign for the brand by ENGINE Creative. Even in the most anxiety-inducing scenarios, the Money Calm Bull is uncharacteristically calm because its bills are under control with MoneySuperMarket. Having previously stayed calm in a china shop and even astride an asteroid about to hit earth, this campaign sees the Money Calm Bull calmly facing off a Godzilla-style beast in a car park. The TV ad, called ‘Monster’, will premiere on TV on Sunday 21st March and will run across VOD, social and online for the next three months.
Tipo de Mídia Televisão
Comprimento
Empresa de produção
Director de publicidade
Director de publicidade
Chief Creative Officer
Chief Strategy Officer
Director criativo
Equipa criativa
Equipa criativa
Produtor da agência
Integrated Project Director
Senior Strategist
Account Management
Account Management
Account Management
Account Management
Account Management
Account Management
Produtora
Produtor executivo
Agency Executive Producer
Produtor
Realizador
Director de fotografia
VFX Studio
Director criativo
Produtor executivo
Produtor
Production Assistant
VFX Lead
VFX Lead
Asset Supervisor
Animation Supervisor
Rigging Supervisor
Color Grade Company
Grade
Editor
Sound Designer
Audio house
Compositor
Compositor
Music Production House and Publisher
Media Team
Media Team
Media Team
Agência de Mídia

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