Jules Sednaoui
Social Media Manager at Proximity BBDO Paris
Paris Area, France, França
TituloDogs for Dogs 2
Campanha Dogs Have Hands
Anunciante Mars, Inc.
Marca Pedigree
Data da primeira Transmissão/Publicação
Sector Empresarial Comida para animais, produtos e serviços para o cuidado de animais domésticos
Filosofia Humans are not the only ones to be influent on social media. Nowadays, more and more dogs have their own Instagram accounts. Some of them are liked and followed like stars. Pedigree and their agency CLM BBDO laid hold of this phenomenon for the good cause with an operation called “Dogs for dogs”. Exceptionally, several of the most influent French Instagram dogs lent their account to other dogs of the same breed, waiting to be adopted. Their followers then liked their photos like they usually do, before realizing they were actually giving likes to an abandoned dog. A dog similar to the one they are used to following, but one that they can adopt, thanks to a link redirecting to agirpourladoption.fr. For the first time, thanks to Instagram, dogs used their notoriety to support other dogs. For 10 years, Pedigree supports adoption via the program Agir Pour l’Adoption. In addition to the food that the brand has been supplying to shelters, the brand communicates in an innovative way to sensitize French people to the cause of adoption.
Tipo de Mídia Interatividade
Executive Creative Director
Creative Director
Creative Director
Account team
Account team
Account team
Agency producer
Social Media
Social Media

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