Titulo | Stories from the other side of the world |
Agência | BBDO Paris |
Campanha | Stories from the other side of the world |
Anunciante | CARE |
Marca | Care |
Data da primeira Transmissão/Publicação | 2017 / 11 |
Sector Empresarial | Direitos humanos |
História | Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media. |
Tipo de Mídia | Social Media |
Comprimento | |
Produtora | The Gang Films |
Chief Creative Officer | Matthieu ELKAIM |
Realizador | Aaron Chervenak |
Realizador | Grimblat Dimitri |
Produtor | Guillaume Boulte |
Produtor | Julien Sanson |
Produtor | Martine Ferey |
Produtor | Morgane Bohn |
Equipa criativa | Joseph Rozier |
Equipa criativa | Théophile Robaglia |
Product Manager | Charlotte Montrichard |
Product Manager | Manon Debus |
Chief Marketing Officer (CMO) | Valérie Accary |
Editor | Pierre Deshayes |
Social Media Manager | Pierre Engélibert |
Social Media Manager | Éléonore Berthier-Milot |
Social Media Manager | Auriane Desplanches |
Social Media Manager | Jeremy Communier |
Social Media Manager | Guillaume Aubert |