Designer
at
BBDO Studios
| Titulo | Change the Course of History |
| Agência | BBDO New York |
| Campanha | Change the Course of History |
| Anunciante | The International Rescue Committee |
| Marca | IRC/ Getty Images |
| Posted | Fevereiro 2019 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | Problem:History is so riddled with horrifying events; people assume things today are not so bad. While in reality the refugee-crisis is the largest it’s ever been. This misconception makes people reluctant to act, allowing history continue its disastrous course.Idea:‘Change the Course Of History’, an online experience that secretly rewrote people’s browser history to inspire them to act and change the course history is on.We created a film showing a string of tragic historical events. With each new event we secretly refreshed people’s browser window and gave each page a unique title. When we prompted viewers to open their browser history, they were confronted with a powerful message that offered them a chance to act, and change the course of history.Results:Without any paid media the campaign received over 12M impressions contributing to a 35% traffic increase. Making it the most successful World-Refugee-Day campaign to date. |
| Tipo de Mídia | Viral |
| Director executivo criativo | Tom Markham |
| Director criativo | Bart Mol |
| Director criativo | Pol Hoenderboom |
| Director de arte | Christopher Jindo Kim |
| Redator | Bree Feibischoff |
| Designer | Michele Angelo |
| Produtor executivo | James Young |
| Art Producer | Lizzy Lehn |
| Agency Account Team | Evan Duck |
| Agency Account Team | Logan Hoffman |
| Agency Account Team | Shahnaz Shroff |
| Agency Account Team | Berta Terés |
| Produtora | BBDO Studios |
| Developer | Nick Russo |
| Sound Designer | Henry Cho |
| Editor | Henry Cho |
More Work
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- MARCA:
- Macy's
- AGÊNCIA:
- BBDO New York