Amina Elmallawany
Zürich, Suíça
TituloGrisons Golf Forte 45'000
Agência
Campanha Grisons Golf Forte 45'000
Anunciante Graubuenden Ferien
Marca Graubuenden Ferien
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Destinaçãoes (Países e lugares)
História Mailing is at the core of this idea since the main tool of this campaign is a cure in the shape of a mailing containing six golf balls. The preparation, including a package insert that humorously describes the beneficial effects and strong side effects of playing golf, was available over the counter via the Graubünden Golf website. ‒ The first edition of 30000 golf preparations sold out in just a week. ‒ 15.000 mailings were sent from consumer to consumer
Tipo de Mídia Impressões colaterais e de marketing directo
Director criativo
Director criativo
Director de arte
Director de arte
Redator
Redator
Realizador
Artista gráfico
Artista gráfico
Produtor da agência
Produtora
Empresa de design sonoro
Media Relations Manager
Consultant
Voz
Voz
Chief Creative Officer

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