Titulo | Scary Clown Night |
Agência | LOLA MullenLowe |
Campanha | Burger King |
Anunciante | Burger King |
Marca | Burger King |
Posted | Abril 2018 |
Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
História | Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown. You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too. |
Tipo de Mídia | Case Study |
Comprimento | |
Pós produção | Serena |
Director executivo criativo | Pancho Cassis |
Director criativo | Fred Bosch |
Director criativo | Fabio Brigido |
Director criativo | Tomás Ostiglia |
Redator | Alvaro Palma |
Redator | Jose Sancho |
Redator | Tom Elliston |
Director de arte | Pedro Sattin |
Community Manager | Alex Sanchez |
Director de contas | Carlos Solchaga |
Account Manager | Beatriz Sanz |
Account Manager | Laura Gerpe |
Planeador estratégico | Marcelle Santos |
Communications Planner | Daniel Packness |
Produtor da agência | Florencia Caputo |
Produtor da agência | César Baciero |
Produtor da agência | Diego Baltazar |
Produtora | Only 925 |
Realizador | Rodrigo Cortés |
Produtor executivo | Maria Jesus Horcajuelo |
Production Manager | Óscar Vigiola |
Director de fotografia | Rafa García |
Editor | Efraín Parrilla |
Fotógrafo | Ale Burset |
Retocador digital | Diego Speroni |
Música | TBC Spain |
Agência de Mídia | Vision Media |
Public Relations Agency | Weber Shandwick |
Chief Creative Officer | Chacho Puebla |
Head of PR | Sarah Okrent |
Head of Brand Marketing | Fernando Machado |